Silly name. Serious pride.
I’m Imer. I’m a firefighter in Florida, and I started Silly Goose Fire Co. because the merch out there didn’t sound like us.
Too polished. Too generic. Nothing that felt like the kitchen table at 2 AM — the jokes, the stories, the people you’d run into a fire for.
So I made my own. Old-school tattoo-influenced art, firehouse humor, a little irreverence. Made to order in Florida, by someone who lives the job.
This isn’t fast fashion, and it isn’t a side hustle slapped on a blank tee. It’s gear for the people who do the work.
Thanks for being here. Stay safe out there.
— Imer